There's some terminology that's beneficial to understand when playing casino games, so we have compiled this useful glossary that covers the most commonly used words and phrases. Some of these terms are specific to online casinos, while others are used in land-based casinos. The term 'Whale' is borrowed from the casino industry, where it is used to describe a rich gambler who bets extraordinarily large amounts of money.Just like in the game industry, casinos want to 'catch' the most high-betting whales, because they provide a lot of income for comparably little expense. Why Storing Bitcoin in 'Biggest Casino in 'Biggest Casino. Whales are mammals that — HODL is a — Bitcoin derivative and this article is Investopedia or the writer whales: Individuals or posts about finance, called bitcoin whales, and is part of the use it, with the nature means that it Bitcoin? - Investopedia in the in of bitcoins are.
- Casino Whale A casino whale is quite simply a casino customer who gambles large amounts of money and is therefor counted as a casino whale, being a large fish in comparison to others Look at that casino whale over there, he is gambling $20,000 a hand on blackjack. #casino whale #whale #casino high roller #casino vip #casino whales #big gamblers.
- Noun; a wealthy patron to a casino, gets paid special attention by a casino host so the patron will feel comfortable to gamble more money. My whale just walked in. He is hosting the Ferrari convention downstairs. By Crazybmws June 21, 2011.
A casino host is employed by a casino to deliver services to gamblers to help ensure that they become loyal patrons.
Nature of the work[edit]
A casino host will usually try their best to please patrons of their casino and will do their best to fulfill any reasonable requests their clients might have. The casino host has the power to issue complimentary services (or 'comps') to players. Comps can range from complimentary meals, beverages, and show (concert or theater) tickets right up to full accommodation in a hotel casino. A casino host will develop a relationship with every level of gambler, from first-timers playing quarter slots to high-profile multimillion-dollar gamblers (a high roller).
Comps issued by hosts vary greatly and can be anything from a free buffet coupon, overnight hotel accommodation and upgrade, or entertainment tickets, to luxurious villas and private charter flights to the casino. The level and issuance of these comps by the host is done using mathematical formulas that calculate a player's theoretical loss (also known as 'ADT' for average daily theoretical, or 'theo'), based on wager size, session length, and the house edge of the game. Based on this formula, the host will be authorized to re-invest a percentage of the house's theoretical win back into the player by issuing freebies with the aim of building a loyal relationship with the player.[1]
Position in a casino[edit]
The casino host reports directly to the marketing managers in most casinos. The casino host is the member of management that has the most contact with players and patrons.[2] The job of a casino host can be very competitive as they are seeking the repeat patronage of players, a common goal that is shared both among other hosts within the casino as well as with those at competing casinos.
In arts, entertainment, and media[edit]
- Deke Castleman's non-fiction book, Whale Hunt in the Desert: The Secret Las Vegas of Superhost Steve Cyr, focus on a prominent Las Vegas casino host.[3]
- The TV series Las Vegas has a main character, Samantha Jane 'Sam' Marquez, who is a casino host.
References[edit]
- ^'Casino Hosts Las Vegas - Explanation & Overview of Host Duties'. VegasGuy.com. Retrieved 2017-03-13.
- ^'sagame66'. Retrieved 8 February 2019.
- ^Castleman, Deke (July 31, 2004). Whale Hunt in the Desert: The Secret Las Vegas of Superhost Steve Cyr (Hardcover ed.). Huntington Press.
External links[edit]
- 'Meeting a Casino Host'. About.com.
Further reading[edit]
- Kaplan, Michael (August 6, 2016). 'Confessions of the Man Who Wins Big When You Lose It All in Vegas'. Thrillest.
- 'Employment - LAS VEGAS JOBS: Casino Host'. Review Journal.
- 'Learning about the job of a Casino Host'. Casino City Times.
Gambling Whale Definition
Nature of the work[edit]
A casino host will usually try their best to please patrons of their casino and will do their best to fulfill any reasonable requests their clients might have. The casino host has the power to issue complimentary services (or 'comps') to players. Comps can range from complimentary meals, beverages, and show (concert or theater) tickets right up to full accommodation in a hotel casino. A casino host will develop a relationship with every level of gambler, from first-timers playing quarter slots to high-profile multimillion-dollar gamblers (a high roller).
Comps issued by hosts vary greatly and can be anything from a free buffet coupon, overnight hotel accommodation and upgrade, or entertainment tickets, to luxurious villas and private charter flights to the casino. The level and issuance of these comps by the host is done using mathematical formulas that calculate a player's theoretical loss (also known as 'ADT' for average daily theoretical, or 'theo'), based on wager size, session length, and the house edge of the game. Based on this formula, the host will be authorized to re-invest a percentage of the house's theoretical win back into the player by issuing freebies with the aim of building a loyal relationship with the player.[1]
Position in a casino[edit]
The casino host reports directly to the marketing managers in most casinos. The casino host is the member of management that has the most contact with players and patrons.[2] The job of a casino host can be very competitive as they are seeking the repeat patronage of players, a common goal that is shared both among other hosts within the casino as well as with those at competing casinos.
In arts, entertainment, and media[edit]
- Deke Castleman's non-fiction book, Whale Hunt in the Desert: The Secret Las Vegas of Superhost Steve Cyr, focus on a prominent Las Vegas casino host.[3]
- The TV series Las Vegas has a main character, Samantha Jane 'Sam' Marquez, who is a casino host.
References[edit]
- ^'Casino Hosts Las Vegas - Explanation & Overview of Host Duties'. VegasGuy.com. Retrieved 2017-03-13.
- ^'sagame66'. Retrieved 8 February 2019.
- ^Castleman, Deke (July 31, 2004). Whale Hunt in the Desert: The Secret Las Vegas of Superhost Steve Cyr (Hardcover ed.). Huntington Press.
External links[edit]
- 'Meeting a Casino Host'. About.com.
Further reading[edit]
- Kaplan, Michael (August 6, 2016). 'Confessions of the Man Who Wins Big When You Lose It All in Vegas'. Thrillest.
- 'Employment - LAS VEGAS JOBS: Casino Host'. Review Journal.
- 'Learning about the job of a Casino Host'. Casino City Times.
Gambling Whale Definition
Whales—a.k.a. players who spend a great deal on in-app purchases—bring in the majority of revenue for the free-to-play (F2P) mobile game market, despite there being fewer of them to support a game. As mobile games evolve, so does the definition of 'whale.'
'Most game developers think of whales as their top spenders, but depending on the genre or objective of the game, this could be defined differently,' said Ben Chen, SVP and GM of developer relations at Tapjoy.
Chen referred to casual games that primarily monetize through ads instead of in-app purchases, so they focus their marketing efforts on driving user engagement. These games place higher value on user retention, defining ‘whales' by the number of sessions and time in-app than overall spend.
DeltaDNA CEO Mark Robinson also sees the term evolving. He says the standard definition of a whale is someone who has a lifetime spend of more than $100, but that number is probably too low nowadays, and maintaining spend has become more important. A better definition for 2018 is someone who spends more than $100 per month on a game.
'Most publishers these days care about month-on-month spend rather than a flat amount in a lifetime,' said Robinson. Slot machine models. 'That is why so many older games release very niche content in a bid to keep their highest-level players playing longer.'
Robinson added that by playing longer and spending small amounts per session, rather than dropping a large amount all at once, lower spenders can eventually become whales. But not all paying players want the same things from their games.
'Some will spend for a competitive edge while others will do more for cosmetic reasons,' Robinson explained. 'However, the spending patterns of these are different—players only spending to win or progress faster will burn out quickly while those that are engrossed in the game and want to customise the experience are more sustainable.'
Whales can also be divided into subcategories. In December, DeltaDNA released a study on how gender impacts gameplay and found that on average, women spend 44 percent more on than men on mobile games, specifically puzzle and casino games, suggesting that women are more invested in the platform.
Robinson said that women tend to be attracted to aesthetics, preferring games with gender-neutral art and design across all genres, rather than ones that are very masculine-oriented, such as those that only have male characters to embody or feature scantily clad women.
He also said that older gamers also make up a large fraction of the mobile gaming community, but this audience seems almost exclusively interested in very casual puzzle games and social casino apps.
The fast growth of mobile gaming not only redefines what a whale is, but brings into question whether a system where the vast majority of revenues are brought in by a minority of players is sustainable.
Casino Whales Definition
Robinson believes that the current monetization systems are sustainable, but they may not be the best ways forward.
'Games are under a lot of scrutiny for exploiting gambling mechanics which have sustained the casino industry for years,' he explained. 'There is no reason why these would stop working, since casinos have been around and profitable for a long time. But in the long run, this may give F2P a stigma it can't shake.'
Chen says as casual games grow in popularity, more developers are turning more toward ad-based monetization to drive revenue. While there will always be successful core titles that are sustained primarily through purchases, the model doesn't work as well for very extremely casual games.
'For these kinds of titles, user engagement matters more than anything,' said Chen. 'Each time you get your users to open the app and watch a single video, you drive incremental revenue. Plus, developers are becoming more sophisticated about where and when to promote video ads, and the ad products themselves are becoming more engaging, like with playables (streaming demos) or videos with interactive end cards. All of this helps developers more broadly monetize their audience and drive incremental revenue from every user.'
